Imagine you all have shops next to each other on the high street. What is it about your window that tells me you are the shop for me?

What is your origin story? How do you weave who you truly are into your work and the experience(s) you offer your audience?

What will it say on your gravestone? Perhaps a less depressing way of asking the same question might be how do you want to be remembered?

To be your best self; to be closer to your core values and purpose can make a massive difference to successfully embracing the Four Fears®.