It's never about the time - the hesitations to us starting the tasks we need to do come from other, deeper places.

I'm going to share with you the secret fifth fear I don't talk about... or am I?

Modal thinking is a nifty label (that I might have just invented?) to apply to the thoughts that occur most in our minds.

Cover reveal for "How to Embrace the Four Fears® of Business Ownership" - publishing February 2025

"Act, auction... avoid" will give clarity on what you should be doing in your business. But what about the bravery to then actually do it?

If Confidence = Bravery + Experience, how can we lean into your existing examples of both bravery and experience to grow your confidence?

'Embrace' is, perhaps, a surprising word choice but, before I explain the how, let me explain the why. Have you recently found yourself...

Imagine you all have shops next to each other on the high street. What is it about your window that tells me you are the shop for me?

Your origin story matters and is a reminder of how important it is to be you, all of the time.

As your "lawyer for the emotional defence", I will prove, beyond reasonable doubt, how capable and brave you are / have been / can be.

What if you DID have enough time to do all the things you should be doing... what might still be getting in the way?

What is your origin story? How do you weave who you truly are into your work and the experience(s) you offer your audience?

What will it say on your gravestone? Perhaps a less depressing way of asking the same question might be how do you want to be remembered?

In the spirit of the location app, what three things (or three words) would you use to describe your current mindset?

Almost a third of small business owners believe that not having enough time is preventing them from moving their business forward.

To be your best self; to be closer to your core values and purpose can make a massive difference to successfully embracing the Four Fears®.

Okay, so disclaimer - the following is based on both experience and belief as opposed to scientific evidence... which is why I am...

Your business wish cannot be granted by someone else – it can only come true if you take action yourself.

Self-aware Sally is one of the four brave & brilliant personality types I talk about a lot - each has a varying level of clarity and...

This post might also include the most unpleasant picture you see today - sorry about that. Have you ever talked yourself out of an...