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"How to Embrace the Four Fears..."

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Mark Franklin reading a book entitled "Ho to Ebrace the Four Fears of Business Ownership
How to Embrace the Four Fears of Business Ownership - logo

The Book

"How to Embrace the Four Fears® of Business Ownership" is your guide to conquering your 'what ifs'.

Its 26,000 words are written to release you from the Mind Monkeys that could be holding you back from the success(es) you deserve.

It introduces, explains and then embraces each of the Fears in order to dial down your 'almosts' and 'not yets', turning them into Victories.

Embrace the Fear(s)

Turn your hesitations into superpowers

Those are bold claims indeed! But this is the exact aim of the book - to formally introduce the reader to The Four Fears® and then reset the relationship we have with each of them. 
 

There are stories, activities to take away (and keep) at the end of each chapter. I also share the origin story behind my own relationship with the Fears

And if that wasn't enough, there is a script for a courtroom drama (that you can act out with your colleagues and peers), oh, and you get to play drums (a bit).

Selection of book spines
Mark holding up the book to his face and looking proud (and a little coy)

What's it about?

It's the read you need!

Do you feel like you are full of magic that the world deserves to see but, for some reason (fear?), you’re not currently sharing that magic?

 

That might be because you have been telling yourself: 

“I’m not ready”

“I’m not good enough”

“I don’t have time”

“I might fail (what will people think?)”

These Four Fears® are by far the most common hesitations we all face and put us at risk of never living the life we deserve. 

"I can hand on heart say this book will change your life, your business... you!".

- Vikki MacDonald (Independent Sales Leader & Mentor)

What's inside?

Alot more than just 160 pages

There are 'free-to-access' activities in every chapter to practise the new habits you will want to be building, to shift your mindset away from failure and closer to opportunity.

There are also anecdotes and even the origin story behind my own relationship with failure - I have been there, so I know how to get you out of the hole of limiting beliefs.

There is a script for a play - you get the chance to take your Fears to court and have them dismissed by a jury of your peers.

You even get to play the drums!

Cover of the book "How to Embrace The Four Fears® of Business Ownership" plus two spreads
Flow Diagram explaining the pitfalls of Habitual Thinking

A promise to you

Every page is designed to help

The best thing about your relationship with the Four Fears® is that you get to choose your own 'relationship status'.

The Fears typically only exist in the conversations you have with yourself. This is a narrative that you have the power to change.

The secret to unlocking your bravery and brilliance comes from embracing these Fears and shifting your relationship with each one, turning them into unbreakable superpowers. 

You absolutely ARE ready, you ARE good enough, you DO have time and failure (which is entirely subjective) can actually be the greatest gift you give yourself.

 

The proof to back these statements up already exists. That's what is shared in this book.

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